Drug Information Association (DIA) 2012 was filled with sharing and learning. The conference theme was “Collaborate To Innovate,” and Dean Kamen set the tone by sharing how he’s collaborated in prosthetic limb development and water purification. Dean left DIA with a friendly tweak and an implicit challenge. He shared that the Coca Cola Company, by distributing water purifiers to the over 1 billion people who are in need of clean water, might improve the health of more people than the sum total of all members of DIA. What a way to start the conference.
As people came to our booth, there was a pattern of questioning that emerged. It goes something like:
DIA Attendee: “Eli Lilly?! What are you selling?”
Lilly COI: “Uh, nothing”
DIA Attendee: “Well, what are you doing here then?”
Lilly COI: “We’re leading Open Innovation in Clinical Development and have some tools and projects we are putting in the open for free. We think it’s good.”
DIA Attendee: “That’s sounds interesting (pause, quizzical look). But isn’t Lilly a for profit company?”
Lilly COI: “Yup”
DIA Attendee: “Well, why are you – Lilly – doing this?”
In Spreading The Word Or Preaching To the Choir, Mark DeLong shares angst from his 2012 Sage Bionetworks Commons Congress experience:
“..how do we move established institutions like universities and pharmaceutical companies closer to a view of “openness as infrastructure“?
Our attendance at the Sage Congress and more recently the HDI Forum Datapalooza has helped us harmonize among other choir members. Clinical Open Innovation is about opening up data and providing tools & infrastructure enabling an open knowledge generation system to further drug development – an Open Clinical Intelligence Network. We’ve been singing the “Openness as infrastructure” hymn in the church of the believers. The Sage Congress and the Datapalooza – both only 3 years running – were able to pitch their tent without having to convert an existing congregation.
The DIA 2012 conference appears a bit different. DIA is an old-school (48 years to be exact) conference driven by the health care product industry and it’s institutions:
Join DIA and an anticipated 7,000+ attendees for the largest international multidisciplinary event that brings together a network of professionals to foster innovation in the development of safe and effective health care products. More…